Customer reviews online is important to E-commerce stores, since 70% of customers consult reviews or ratings before making a final purchase. Getting good reviews is a positive effect, but trying to handle all reviews, both good and bad, on different sites and social media is not a practical way of finding the right improvements.
In addition to that most people don’t have time to write an entire review, and the desire for a fast and seamless web experience demands an intuitive interface for collecting valuable information. With a tool for collecting opinions at the time of the experience, through the customer journey, you get more precise insight of what will make customers happier, share positive opinions and recommend your brand to others.